Social networks have become useful tools for companies seeking to sell their products and services. eMarketer estimates, Facebook will have $ 4 billion in ad revenue worldwide in 2011, Twitter raised $ 150 million in expenses. In addition, it is expected that the social network around the world are spending nearly $ 6 billion in 2011, with these types of numbers, it is clear, companies are finding many ways to use social media to their advantage.
Marketing is one of the biggest advantages of social networking for Myanmar business. There are many ways to use social media to promote your business. For example, develop a fan page on Facebook, to keep customers informed about updates to major brands. Create a YouTube channel to show the features and benefits of the product. Blendtec, a company that develops high-powered blenders, created a series of video clips showing people grinding for golf balls, cell phones and IPads in their blenders. Video has become a success and spread of viral, with more than 156 million visits in March 2011.
Another advantage of the use of social networks is that you can hire talented employees for your business. Using Twitter, to send a message about the open positions in your company. Or, network with job seekers on LinkedIn to recruit talent for your business. People who frequently use social networks can be an asset for your company, because they are specialists with the technology.
Another benefit of using social networking sites in the business is the level of acceptability and building relationships that can lead to your business. If you have an existing customer who rented a social networking site, to increase your chances of getting that customer to become a "fan" of your page or to add to your friends list. Building relationships with customers, including the LinkedIn network and participate in conversations about your brand online.
Customer Service and Feedback
Using social networking websites sites, to enhance their quality of customer service and get feedback from customers is another advantage. Create a form on your Facebook or a link to a form on their website that allows customers to express their concerns and complaints. Post a survey on their Facebook page or a link to the survey on his Twitter account to collect feedback from customers about a new product or service idea.