Two broad categories of business relationships for the sale of goods and services are business to business or B2B and business to consumer or B2C. Supply chain the two types of business relationships differ in important respects. Differences include negotiations between buyer and seller, the length of the supply chain, the number of customers involved and the volume of sales. One of the Myanmar B2B website is BaganMart.com
An important difference between B2B and B2C relationship is the level of market power between the parties to the transactions of the supply chain. In the supply chain of B2C, they tends to have a disproportionately high level of negotiation skills in customer relations because of its size and resources. In B2B supply chain, from the other side, the two sides in the negotiations are generally relatively complex and institutions are on a level base.
Length of Supply Chain
Another difference between B2B and B2C supply chain is that B2C supply chain is often longer than B2B supply chain. Most B2C supply chain include one or more manufacturers, wholesalers and retailers, while B2B supply chain often include only two companies, with one selling a product or service directly to another.
Number of Customers
The number of customers is usually in the B2C relationship significantly higher than in B2B. It is important to manage relationships. It can be difficult to manage multiple relationships that come with B2C supply chain, while there are often few customers in the B2B supply chains, which means that the relationship is much closer.
Sales for each customer, as a rule, in the B2B supply chain is much higher than in B2C supply chain. For this reason, all relationships in B2B supply chain is proportionally more important than the relationship in the B2C supply chain, in which each customer can buy a single unit, and can never be a repeat customer.
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